Privacy & Security

Lurelab ("we", "us", or "our") respects your privacy. This Privacy & Security Policy explains what information we collect when you visit our website, place an order, create an account, or interact with our customer support team — and how that information is used, shared, and protected.

By using our website you agree to the collection and use of information as described in this policy.

We collect information that you provide directly, information we receive automatically when you use our site, and information from trusted third parties.

• Information you provide — name, email address, shipping and billing addresses, phone number, payment information, order history, account credentials, and any messages you send to customer support.
• Information collected automatically — IP address, device type, browser type and version, operating system, referring URL, pages viewed, time spent on each page, and clickstream data.
• Information from third parties — when you sign in via a social account or pay through a third-party processor, we receive limited profile and transaction information necessary to complete that interaction.

We use the information we collect to:

• Process and fulfill your orders, including shipping, returns, and refunds.
• Communicate with you about your orders, account, and customer support requests.
• Send promotional emails about new products, sales, and exclusive offers (you can unsubscribe at any time).
• Personalize your shopping experience and recommend relevant products.
• Detect and prevent fraud, abuse, and security incidents.
• Comply with legal obligations and enforce our Terms of Service.

We use cookies, web beacons, and similar tracking technologies to recognize your device, remember your preferences, analyze site traffic, and deliver relevant advertising.

• Essential cookies — required for core site functionality such as the shopping cart and account login.
• Analytics cookies — help us understand how visitors interact with the site so we can improve it.
• Advertising cookies — used by us and our partners to show relevant ads on other sites and platforms.

You can control cookies through your browser settings, but disabling certain cookies may impact your experience on our site.

We do not sell or rent your personal information to third parties. We share your information only in the following limited situations:

• Service providers — payment processors, shipping carriers, fraud prevention services, email delivery platforms, and analytics providers who perform services on our behalf and are bound by confidentiality obligations.
• Legal compliance — when required to comply with applicable law, valid legal process, or to protect our rights, property, or safety (or that of our customers).
• Business transfers — if we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Our website may contain links to or integrations with third-party services such as social media platforms, payment providers, and analytics tools. We are not responsible for the privacy practices of these third parties, and we encourage you to review their privacy policies before sharing information with them.

We implement industry-standard administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

• All transactions are encrypted in transit using TLS.
• Payment card data is processed by PCI-DSS compliant payment gateways; we do not store full card numbers.
• Account passwords are hashed using strong, modern algorithms.
• Access to personal data is restricted to authorized personnel on a need-to-know basis.

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal and tax obligations, resolve disputes, and enforce our agreements. Order records are typically retained for a minimum of seven years to satisfy financial and tax record-keeping requirements.

You may request deletion of your account and associated personal data at any time by contacting customer support, subject to the retention requirements described above.

Depending on where you live, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you.
• Correction — request that we correct inaccurate or incomplete information.
• Deletion — request that we delete your personal information, subject to legal exceptions.
• Opt out — unsubscribe from marketing emails by clicking the link in any email we send, or by contacting customer support.
• Do Not Track — our site does not currently respond to "Do Not Track" browser signals.

To exercise any of these rights, contact us using the information at the bottom of this page.

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights:

• Right to know the categories and specific pieces of personal information we have collected about you.
• Right to delete the personal information we have collected, subject to certain exceptions.
• Right to opt out of the sale of your personal information (we do not sell personal information).
• Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights.

To submit a CCPA request, please contact us using the information below. We will verify your identity before responding to ensure that your information is protected.

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will delete it.

Lurelab operates from the United States. If you access our website from outside the U.S., please be aware that information you provide to us will be transferred to and processed in the United States, where data protection laws may differ from those of your home country.

By using our website you consent to this transfer.

When you create an account, place an order, or sign up for our newsletter, you agree to receive transactional emails (order confirmations, shipping updates, account notices) and, if opted in, promotional emails about new products and offers.

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link in any email we send. Transactional emails related to your orders cannot be opted out of for as long as you have an active account or order.

If you provide your mobile phone number and opt in to SMS communications, you may receive order updates, shipping notifications, and (if you opt in) promotional messages. Standard message and data rates may apply. Reply STOP to any SMS to opt out at any time.

We may update this Privacy & Security Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will revise the "Last Updated" date at the top of this page and, where appropriate, notify you by email or through a notice on our website.

We encourage you to review this policy periodically to stay informed about how we protect your information.

If you have any questions, concerns, or requests regarding this Privacy & Security Policy or our data practices, please contact our customer support team. We will respond to all privacy-related inquiries within a reasonable timeframe.